Online Reputation Audit Checklist for 2026.
A structured way to find the search results, reviews, public information and AI summaries that shape a person's or business's online reputation.
Audit the complete search journey.
Audit branded Google searches
Search the exact name, common variations and high-value commercial combinations. Record the first page, source type, URL and position for each important query.
Review negative results by source
Classify each concerning result as news, review, complaint, forum, directory, personal-information page or another source. This determines the realistic remedy.
Check accuracy and freshness
Identify false claims, outdated facts, exposed information and legitimate criticism separately. Evidence should support every removal or correction request.
Review your official assets
Check the homepage, About page, service pages, biographies, contact details and other key assets for accuracy, clarity and useful information.
Audit third-party profiles
Review important directories, professional profiles, publisher bios and business listings. Correct inconsistencies through legitimate source processes.
Check review platforms
Record review trends, policy-violating reviews and unanswered legitimate criticism. Do not attempt to remove reviews merely because they are negative.
Check privacy exposure
Search for addresses, phone numbers, emails and other personal information on data-broker and people-search sites. Record the source before requesting deletion or opt-out.
Run an AI reputation check
Ask realistic questions about the person or business in relevant AI search tools and trace concerning claims to their underlying sources.
Review internal linking
Ensure informational guides connect naturally to relevant service and contact pages. Internal links should help users understand the next step rather than exist for keyword manipulation.
Prioritize the action list
Score each issue by visibility, harm, source authority and strength of the legitimate remedy. Work first on the problems with the clearest potential impact.
Need an evidence-led reputation audit?
Send your priority name or business searches for an assessment of the current landscape.